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Corporate swag stores continue to increase in popularity as more businesses create online stores. Companies making online stores often work with fulfillment centers to ensure employees and other people can access their branded merch. There are quite a few reasons why so many businesses have a swag store. Here are five.

One of the best things about corporate swag stores is the free advertising companies get when someone wears or uses their merch. A logo splashed across the front of a hoodie is a great way to increase brand visibility. Constantly seeing the same logo helps increase brand recognition, ensuring everyone knows about your company.

Corporate swag stores increase engagement in both employees and consumers. Consumers who see your brand and aren't familiar with it are more likely to look it up. This lead can become a sale or further engagement as a potential customer gets to know the brand better. Employees who receive company swag are more likely to be engaged with the company because they'll feel included.

As the business world gets more crowded, ensuring your brand is consistent in every aspect of marketing is essential. This helps increase engagement and ensures that people will recognize your brand or logo when they see it. Swag stores offer merchandise with your logo or brand to ensure consistency across every location, even if you have offices nationwide.

Giving employees company merchandise has become the standard in today's world. Having something with the company logo makes employees feel like they are a part of something. Handing out appreciation gifts is a great way to make your employees feel appreciated. They'll start to look forward to coming to work and take pride in accomplishing goals for the company.

Every company tends to have a company culture. This culture often includes the company's personality, such as being fun and quirky or modern and serious. Culture also incorporates the company's values, such as sustainable or cruelty-free practices. Combining these values into swag ensures everyone feels part of the same culture. Unity is essential for large corporations to maintain consistency.

According to Ready Cloud, nearly 20% of all retail sales occurred online, projected to reach 22% by 2024. Now, more than ever, working with a fulfillment center to get company swag stores up and running is essential. Contact FulFillPlus when you're ready to learn more.